KLM – Royal Dutch Airlines – has been found guilty in court of misleading advertising – information failure – claiming that the airline is moving to a more sustainable future. The court could not have been clearer – companies are not allowed to claim they are tackling dangerous climate change when in reality they are fueling the crisis.
The issue with KLM was the vagueness of their advertising and it did not explain how flying with them related to any environmental benefit. Also the court ruled that tree-planting, which was sold as a way to offset the emissions, only marginally reduce negative externalities (environmental aspects) and give the wrong impression that flying with KLM is sustainable. International Energy Agency stated that air transport has the potential to contribute to climate change as that the growth in aviation activity has historically outpaced improvements in efficiency
Sustainable Aviation Fuel
Aviation currently accounts for approximately 2 to 3% of global carbon emissions. Counting non-CO2 emissions, its overall contribution to climate change is significantly higher — and likely to rise as demand for air travel keeps increasing – air travel is projected to double by 2040. SAF is said to be a direct replacement for fossil fuels and reduces greenhouse gas emissions by up to 80% over the fuels life cycle compared to using fossil jet fuel. The issue with SAF is its price which recently has been up to 8 times more expensive than fossil fuel.
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