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J.Cole and the Hedonic Treadmill

May 15, 2017 Leave a comment

Below is a very good video from rapper J.Cole in which he talks about the insatiable demand for material things and how it will never make people happy.

Affluent youth in the USA have rates of depression and anxiety which is more than twice the national average. Wealth has been linked to high rates of depression, anxiety, psychosomatic issues and self-mutilation. It seems that the very wealthy have the same problems as the rest of us but only on a much larger scale. A research paper from Boston College entitled “Secret fears of the super-Rich found that the top fears of the rich are:

  1. The rich need increasing amounts of money to make them feel financially secure.
  2. They feel isolated and don’t share their concerns or stress as they will sound ungrateful.
  3. Thy worry that their children will become spoilt by inheriting so much wealth or resentful if its too little.
  4. You are unsure if your friends genuinely like you or your money
  5. There is constant dissatisfaction with consumption as something better / new is always being launched. They can’t get off the hedonic treadmill
  6. Parents are concerned that money will rob their children of ambition and getting a job.

“ONE OF THE SADDEST PHRASES I’ve heard,” Kenny says of his time counseling the wealthy, is when the heir to a fortune is told, “‘Honey, you’re never going to have to work.’” The announcement is often made, Kenny explains, by a rich grandparent to a grandchild—and it rarely sounds as good to the recipient as to the one delivering it. Work is what fills most people’s days, and it provides the context in which they interact with others. A life of worklessness, however financially comfortable, can easily become one of aimlessness, of estrangement from the world. The fact that most people imagine it would be paradise to never have to work does not make the experience any more pleasant in practice.

The Atlantic 

 

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Consumption and Short-Termism

December 6, 2015 1 comment

The New Philosopher dedicated a recent issue to The Property Wars in which there were articles by bestselling author Thomas Piketty in which he states that the current structure of property rights is a major cause of inequality. There was also a piece on consumerism and happiness

Many have argued that money doesn’t buy happiness and the most prominent economist to write about this was Richard Layard in his 2005 book ‘Happiness’. Rich countries are no happier than poor ones – real US incomes more than doubled after 1950 while happiness flatlined – and across the chequerboard of nations happiness goes up barely a jot beyond a per capita income of $20,000. Why to we buy stuff? The Gilded Age in the 19th century was a time of industrialisation and consumerism with property being “anything that the individual may acquire which sustains and prolongs life…and gives an advantage over opposing forces” – The Psychology of Ownership by Linus Kline and CJ France. In Australia, the lion’s share of household debt goes to mortgages on the family home, and world-wide the two best selling items are soft drink and potato chips. In the name of property and calories we slay the credit card and kill our domestic bottom line.

In reality, evolution may let us indulge our intellect, but feelings were there first and quickly remind us of this when we forget to do the basics like eating and sleeping. Theorists have argued that feeling good about products / services is central to our belief that they are good for us. As we find it hard to make decisions without feelings the advertising industry have entered the scene. John Kenneth Galbraith, in his book The Affluent Society, blamed the vast increase in consumption in the post-war period on companies that were now producing items which consumers would desired but not necessarily needed. Today brand building has become dominant in our society and the goal of each brand is to make you feel good about the product. For example:

  • A certain Mexican beer takes you to a part of the world where you want to be – a beach with a beautiful sunset.
  • A car company takes you to a ski resort amongst a picturesque Alpine environment.

Products become substitutes for experience as you get delivered the feelings by association – virtual reality with consuming a product. With a brand meaning more pleasure for consumers it is no wonder that there is greater consumption which leads to overspending. The 5th edition of the American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders includes ‘excessive acquisition’ as a feature of ‘hoarding disorder’. And the brain scan data are in too: compulsive buyers light up the same reward centre that rats trigger with a lever, getting rewards until they drop.

In getting used to the short-term feel good factor of material possessions, we shall over invest in acquiring them at the expense of our leisure. Consumers do underestimate the hedonic treadmill and as a result our life can be too focused on working and making money, and away from other pursuits.

Sources:

The New Philosopher – Issue #9 ‘Property Wars’ – 2015

Happiness –  Richard Layard – 2005

Dosage and Happiness

The Hedonic Treadmill

May 5, 2014 Leave a comment

The hedonic treadmill is the tendency of a person to remain at a relatively stable level of happiness despite changes in fortune or the achievement of major goals. As a person makes more money, expectations and desires rise in tandem, which results in no permanent gain in happiness. Wikipedia

Below is a very good video on consumption and the externalities it creates. If you are constantly in pursuit of keeping up with others in the community and conspicuously buying, you’re more likely to become addicted to shopping and feel less pleasure and happiness each time you buy. Conversely, reducing your consumption, living more simply, and focusing instead on experiences will ultimately — as this research shows — make you happier. Here is a very good video of this.

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