From the PBS NewsHour Paul Solman looks at shrinkflation with some great examples. Shrinkflation is a rise in the general price of goods per unit of weight or volume, brought about by a reduction in the weight or size of the item sold. One of the most famous was in 2016 when the Toblerone reduced a 170g bar to 150g, while the 400g bar shrunk to 360g. This was done by enlarging the gap between the chocolate triangles.

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