A “Nudge” to get people to donate

Here is a social experiment to see if people would buy a T shirt if they are aware of how it is made. A vending machine is selling T shirts for €2 and after you put €2 into the vending machine a video is played on how the T shirt is actually made. When it is finished the buyer is asked if they still want to buy the T Shirt or donate the €2. The results are interesting.

HT Grant McKibbin

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