Home > Behavioural Economics > Nudging people to take the stairs rather than the escalator

Nudging people to take the stairs rather than the escalator

Here is a clip that I will be using in my Behavioural Economics class. At the Odenplan transport hub in Stockholm they have nudged commuters to take the more healthy option of the stairs rather than the escalator. The interactive playful musical stairs resulted in over 66% more people using the stairs than the escalator. The object is to change people’s behaviour for the better by making it fun to do.

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